Customer Experience Management Consulting

Corsi Customer Experience courses to Improve the Customer Experience

GSO Change & Learning is the division of GSO Consulting specializing in innovation and change management in business.
Born from the experience of Wingage Srl of Milan, among the first companies to deal specifically with customer experience management, GSO Change & Learning aims to support companies through in-company innovation projects at both the operational and cultural levels.
SERVICES
We can support al your company in its journey of change through innovative services of:
  • CHANGE MANAGEMENT
  • CUSTOMER EXPERIENCE
  • LEADERSHIP TRAINING.
  • DIVERSITY & INCLUSION

Customer Experience Management

GSO Change and Learning’s Mission is to ensure your success through the continuous diagnosis of the sentiment and ratings given by customers to the Brand.

We carry out CX Culture Building and execution consulting interventions with a view to continuous improvement.

What is customer experience?

Customer experience, (abbreviated to “CX”) refers to all of a customer’s interactions with a company, from the purchase of a product or service to after-sales support. A positive customer experience can increase customers’ retention rate and their propensity to recommend the company to others. Conversely, a negative experience can damage the company’s reputation and lead customers to seek alternatives. Improving the customer experience is therefore a key strategy for remaining competitive.

Digital customer experience

The digital customer experience (DCX) is the totality of all of a customer’s interactions with a company through its digital channels, such as the website, apps, social media, email, and any other online media.
DCX evaluates factors such as website and app speed and usability, content quality, online customer support, data collection and analysis, and product and service customization.

How to improve the customer experience

These are just some of the customer experience features that you can go to work on to improve your customers’ experience and achieve so-called “customer experience excellence.”
  • Listen to your customers through a feedback system.
  • Offer multiple contact options to get support.
  • Improve response speed to keep customer satisfaction high.
  • Provide easy navigation of the site and business apps.
  • Improve the quality of your products or services
  • Solve problems quickly
  • Personalize the customer experience

Our services dedicated to the customer experience

Customer experience courses

Through training you will improve the customer experience with your company and customer experience management through an in-depth understanding of techniques and strategies that affect the overall CX.
Our training programs are structured to provide you with a comprehensive overview of CX experience principles and best practices, helping you identify areas for improvement within your company.

Investing in training for employees to gain new knowledge to better understand customer needs and expectations, and to develop new skills to provide excellent service, will contribute to the continuous improvement of the customer experience.
Customer Experience courses can cover several areas, such as customer service, customer relationship management, customer data analysis, and customer experience design.

We also help companies develop and implement Customer Centricity strategies to put the customer at the center of their choices, thereby improving customer satisfaction and retention.

Customer experience recruitment

Customer experience recruitment is the process of hiring new customer service team members or other roles that deal directly with customers by going out and selecting candidates who have the skills and attitudes needed to provide a positive customer experience.
In addition to technical skills and knowledge of the product or service offered by the company, the soft-skills to look for during a CX recruitment are listening skills, the ability to communicate effectively, empathy, and an aptitude for problem solving.

Customer experience management

Customer experience management (CEM) is the set of strategies, processes and technologies that a company uses to manage and optimize CX of its customers. CEM focuses on how a company can provide a positive customer experience during every interaction, from marketing to purchasing to after-sales service.

Some of the key practices of CEM include:

  • Customer Journey Mapping
  • The collection and analysis of data
  • The Optimization of interactions with the company
  • Feedback management
  • The training of the customer service team

FAQ Frequently asked questions

Valuing human resources is an important step in the success of any business. There are many strategies you can adopt to do this, such as investing in training and development, creating a positive and sustainable work environment, and promoting employee collaboration and involvement. In addition, it is important to recognize and reward employees for their work and achievements. If you are looking for ways to enhance human resources in your company, we are here to help. Learn about our human resource management services and how we can support your business.

Digital skills are increasingly important in today’s world of work. Assessing employees’ digital skills is a crucial step in ensuring that your company is up to the challenges of the digital marketplace. There are several ways to assess digital skills, such as through questionnaires, online tests or practice assessments. It is important to consider the digital skills required for the specific role and ensure that employees are properly trained and supported to develop these skills. If you need support in assessing the digital skills of your employees, we are here to help. Learn more about our skills assessment services and how we can help you develop a highly skilled team.

Inclusion is an important concept in the world of work and means creating a fair and respectful work environment where all employees feel welcomed, respected and valued. Inclusion means recognizing and appreciating differences among people, such as gender, ethnicity, sexual orientation, religion, and physical and mental abilities, and promoting diversity as a core value of the company. There are many actions that companies can take to promote inclusion, such as adopting nondiscrimination policies, offering diversity training programs, and organizing events to celebrate cultural diversity. If you need support to promote inclusion in your company, we are here to help. Learn more about our diversity and inclusion consulting services and how we can support your business.

Servizi HR, Milano

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If you feel the need for support to improve your customers’ experience, please contact us through the contact form or our direct contacts. We are ready to help you achieve your business goals!
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